Eco-sellers waitlist

Carbon-neutral, eco-friendly, biodegradable — WatchPol watches the wording.

The FTC Green Guides at 16 CFR Part 260 (current operative) tightened the scope of what counts as a verified sustainability claim. WatchPol is tuning the watchlist for stores that run marketing claims like carbon-neutral shipping, eco-friendly materials, or biodegradable packaging ahead of the broader public launch — join the list to get early access.

  • Rule code FTC-GG runs on your storefront weekly — claims get rewritten against 16 CFR Part 260.
  • We send you the rule-by-rule proposed edits in one inbox. Nothing is pushed live without your approval.
  • Onboard by invite — write us a few lines about your store and we'll reply within two business days.

Join the waitlist

Sustainability-claim merchants get invited first.

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